Dr. Sebastian Zenker

Zenker, Sebatian

Tel.: +49 (0) 40-42838-7499
Fax: +49 (0) 40-42838-8715
E-Mail
Raum 5.22, Welckerstraße 8

Office hours:
Only by arrangement

	Since May 2011: Research project funded by the German Research Council (DFG) in cooperation with the Erasmus University Rotterdam, the Netherlands
	Member of the interdisciplinary RespectReseachGroup (www.respectresearchgroup.org)
	05/2007 - 04/2010: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, at the University of Hamburg. Thesis title: "Cities as Brands: Quantifying Effects in Place Marketing"
	Studied business administration at the University of Hamburg with main emphasis on marketing, human resources and economic-focused psychology

Publications:

	Zenker, S. & Seigis, A. (in press): Respect and the City: Resident Participation in Place Marketing. In: Journal of Place Management and Development.
	Zenker, S., & Beckmann, S. C. (in press): Place Branding: The Issue of a Narrowed Tourism Perspective. In: R. H. Tsiotsou & R. E. Goldsmith (Eds.). Strategic Marketing in Tourism Services. Bingley: Emerald.
	Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. Paper presented at the International Place Branding Conference. Utrecht, the Netherlands.
	Zenker, S. (2011): Place Brand Management: Increasing Place Brand Complexity and Resident-City Identification. Paper presented at the BRANDED SPACES 2011 International Conference, Karlsruhe, Germany.
	Zenker, S., & Mikael, A. (2011): Perception and Reality: Why you Won’t Find the Essence of a Place in Place Statistics. Paper presented at the Nordic Academy of Management Conference 2011, Stockholm, Sweden.
	Zenker, S., Erfgen, C., & Sattler, H. (2011): Vampires Return: How Celebrity Endorsers Suck the Recall From the Brand. Paper presented at the 40th European Marketing Academy Conference, Ljubljana, Slovenia.
	Zenker, S. & Martin, N. (2011): Measuring Success in Place Marketing and Branding. In: Journal of Place Branding and Public Diplomacy, 7(1), 32-41.
	Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. In: Journal of Place Management and Development, 4(1), 40-52.
	Zenker, S., & Beckmann, S.C. (2011): Brand Perception and Brand Complexity: A Place Branding Perspective. Paper presented at the 7th Global Brand Conference 2011: Academy of Marketing Brand, Identity and Reputation SIG, Oxford, United Kingdom.
	Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. Paper presented at the 2nd International Place Branding Conference, Bogotá, Colombia.
	Braun, E., & Zenker, S. (2011): “We got Places all Over the Place” – A Conceptual Framework for Place Brand Management Strategies. Paper presented at the 2nd International Place Branding Conference, Bogotá, Colombia.
	Zenker, S., & Petersen, S. (2010): Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Braun, E., & Zenker, S. (2010): Towards an Integrated Approach for Place Brand Management. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Kavaratzis, M., Braun, E., & Zenker, S. (2010): My City – My Brand: The Role of Residents in Place Branding. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Schnittka, O., Zenker, S., & Sattler, H. (2010): What’s a Good Map? A Validation and Enhancement of the Brand Concept Map Approach. Paper presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany.
	Zenker, S., & Braun, E. (2010): Branding a City – A Conceptual Approach for Place Branding and Place Brand Management. Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark.
	Erfgen, C., Zenker, S., Schulze, C., & Sattler, H. (2010): Hunting Vampires: Do Celebrity Endorsers Suck the Recall From the Brand? Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark.
	Zenker, S., Knubben, E., & Beckmann, S. C. (2010): Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Paper presented at the 6th International Conference Thought Leaders in Brand Management, Lugano, Switzerland.
	Zenker, S. & Gollan, T. (2010): Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing. In: E. H. Witte, & T. Gollan (Eds.). Sozialpsychologie und Ökonomie (pp.156-172). Lengerich: Pabst Verlag.
	Zenker, S. & Berg, H. (2009): Standortwechsel: Wann Mitarbeiter mitziehen [Relocation: When Employees Will Move]. In: Personalmagazin, 12/09, 38-39.
	Zenker, S. (2009): Brand Image Effects of Flagship Projects for Place Brands. Paper presented at the 5th International Colloquium – Academy of Marketing: Brand, Identity and Reputation SIG, Cambridge, United Kingdom.
	Zenker, S. (2009): Who’s Your Target? The Creative Class as a Target Group for Place Branding. In: Journal of Place Management and Development, 2(1), 23-32.
	van Quaquebeke, N., Zenker, S., & Eckloff, T. (2009): Find out how Much it Means to Me: The Importance of Interpersonal Respect in Employees’ Work Values and Organizational Work Practices. In: Journal of Business Ethics, 89(3), 423-431.
	Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Paper presented at the 38th European Marketing Academy Conference, Nantes, France.
	Eggers, F., Farsky, M., & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist [The Price of a City: What is a Spreewald Worth in the War for Talents]. In: Planung & Analyse, 1/2009, 49-52.
	Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Place Marketing: How the War for Talent is Won With Values. Poster presented at the 14th European Congress of Work and Organizational Psychology, Santiago de Compostela, Spain.
	Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Ökonomisches Wachstum durch Werte & Worte: Wie Städte mit wertebasiertem Marketing die kreativen Köpfe anziehen können [Economic Growth Through Values and Words: How Cities can Attract Creative People Through Value Based Marketing]. Paper presented at the 25th Hamburger Symposium for Methods of Social Psychology, Hamburg, Germany.
	Zenker, S., Petersen, S., & Aholt, A. (2009): Development and Implementation of the Citizen Satisfaction Index (CSI): Four Basic Factors of Citizens’ Satisfaction. In: Research Papers on Marketing and Retailing, 39, 1-19.
	van Quaquebeke, N., Zenker, S., Eckloff, T., & Giessner, S. R. (2009): Leadership is in the Eye of the Beholder: Cognitive Construction, Recognition, and Interpretation of Leadership. In: Personalführung, 1/2009, 35-41.
	Zenker, S. & Aholt, A. (2008): Who’s Your Target? Profiling of Target Groups in City Branding. Paper presented at the International Conference of Marketing Cities: Place Branding in Perspective, Berlin, Germany.
	Zenker, S., Petersen, S., van Quaquebeke, N., & Eckloff, T. (2007). Produktdesign ethischer Aus- und Weiterbildung. Wonach sich die Wirtschaft sehnt und was Trainings bisher bieten. [Product Design of Ethical Trainings. What Management Really Wants and What Trainings Offer in Reality] Poster presented at the 11th Tagung der Fachgruppe Sozialpsychologie, Freiburg, Germany.
	Zenker, S., & van Quaquebeke, N. (2006). Die Relevanz von Arbeitswerten in der Erwartung und der Praxis von Angestellten in verschiedenen Branchen für ihre Arbeitszufriedenheit [The Relevance of Work Values in Employees' Expectations and Organisational Practices Accros Different Branches for Job Satisfaction]. Poster presented at the 45th Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Germany.