Dr. SEBASTIAN ZENKER

Zenker, Sebastian

Tel.: +49 (0) 40-42838-7499
Fax: +49 (0) 40-42838-8715
E-Mail
Raum 5.22, Welckerstraße 8

Sprechstunde:
Nur nach Vereinbarung

	Seit Mai 2011: Forschungsprojekt gefördert durch die Deutschen Forschungsgemeinschaft (DFG) im Kooperation mit der Erasmus University Rotterdam, Niederlande
	Wissenschaftlicher Mitarbeiter in der interdisziplinären RespectResearchGroup (www.respectresearchgroup.org)
	Mai 2007 bis April 2010: Promotion zum Thema "Cities as Brands: Quantifying Effects in Place Marketing" am Institut für Marketing und Medien, Lehrstuhl für BWL - Marketing & Branding
	Studium der Betriebswirtschaftslehre an der Universität Hamburg mit dem Abschluss zum Diplom-Kaufmann; Schwerpunktfächer Marketing, Personalwirtschaft und Wirtschaftspsychologie

Veröffentlichungen:

	Schnittka, O., Sattler, H., & Zenker, S. (in press): Advanced Brand Concept Maps: a New Approach for Evaluating the Favorability of Brand Association Networks. In: International Journal of Research in Marketing.
	Zenker, S., Petersen, S., & Aholt, A. (2012): The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample. In: Cities, advanced online publication, doi:10.1016/j.cities.2012.02.006.
	Zenker, S., Eggers, F., & Farsky, M. (2012): Putting a Price Tag on Cities: Insights into the Competitive Environment of Places. In: Cities, advanced online publication, doi:10.1016/j.cities.2012.02.002.
	Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. In: Journal of Place Management and Development, 5(1), 20-34.
	Zenker, S., & Beckmann, S. C. (2012): Place Branding: The Issue of a Narrowed Tourism Perspective. In: R. H. Tsiotsou & R. E. Goldsmith (Eds.). Strategic Marketing in Tourism Services (pp. 63-78). Bingley: Emerald.
	Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. Paper presented at he International Place Branding Conference, Utrecht, the Netherlands.
	Zenker, S. (2011): Place Brand Management: Increasing Place Brand Complexity and Resident-City Identification. Paper presented at the BRANDED SPACES 2011 International Conference, Karlsruhe, Germany.
	Zenker, S., & Mikael, A. (2011): Perception and Reality: Why you Won’t Find the Essence of a Place in Place Statistics. Paper presented at the Nordic Academy of Management Conference 2011, Stockholm, Sweden.
	Zenker, S., &, Erfgen, C., & Sattler, H. (2011): Vampires Return: How Celebrity Endorsers Suck the Recall From the Brand. Paper presented at the 40th European Marketing Academy Conference, Ljubljana, Slovenia.
	Zenker, S. & Martin, N. (2011): Measuring Success in Place Marketing and Branding. In: Journal of Place Branding and Public Diplomacy, 7(1), 32-41.
	Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. In: Journal of Place Management and Development, 4(1), 40-52.
	Zenker, S., & Beckmann, S.C. (2011): Brand Perception and Brand Complexity: A Place Branding Perspective. Paper presented at the 7th Global Brand Conference 2011: Academy of Marketing Brand, Identity and Reputation SIG, Oxford, United Kingdom.
	Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. Paper presented at the 2nd International Place Branding Conference, Bogotá, Colombia.
	Braun, E., & Zenker, S. (2011): “We got Places all Over the Place” – A Conceptual Framework for Place Brand Management Strategies. Paper presented at the 2nd International Place Branding Conference, Bogotá, Colombia.
	Zenker, S., & Petersen, S. (2010): Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Braun, E., & Zenker, S. (2010): Towards an Integrated Approach for Place Brand Management. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Kavaratzis, M., Braun, E., & Zenker, S. (2010): My City – My Brand: The Role of Residents in Place Branding. Paper presented at the 50th European Regional Science Association Congress, Jönköping, Sweden.
	Schnittka, O., Zenker, S., & Sattler, H. (2010): What’s a Good Map? A Validation and Enhancement of the Brand Concept Map Approach. Paper presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany.
	Zenker, S., & Braun, E. (2010): Branding a City – A Conceptual Approach for Place Branding and Place Brand Management. Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark.
	Erfgen, C., Zenker, S., Schulze, C., & Sattler, H. (2010): Hunting Vampires: Do Celebrity Endorsers Suck the Recall From the Brand? Paper presented at the 39th European Marketing Academy Conference, Copenhagen, Denmark.
	Zenker, S., Knubben, E., & Beckmann, S. C. (2010): Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Paper presented at the 6th International Conference Thought Leaders in Brand Management, Lugano, Switzerland.
	Zenker, S. & Gollan, T. (2010): Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing. In: E. H. Witte, & T. Gollan (Eds.). Sozialpsychologie und Ökonomie (pp.156-172). Lengerich: Pabst Verlag.
	Zenker, S. & Berg, H. (2009): Standortwechsel: Wann Mitarbeiter mitziehen. In: Personalmagazin, 12/09, 38-39.
	Zenker, S. (2009): Brand Image Effects of Flagship Projects for Place Brands. Paper presented at the 5th International Colloquium – Academy of Marketing: Brand, Identity and Reputation SIG, Cambridge, United Kingdom.
	Zenker, S. (2009): Who’s Your Target? The Creative Class as a Target Group for Place Branding. In: Journal of Place Management and Development, 2(1), 23-32.
	van Quaquebeke, N., Zenker, S., & Eckloff, T. (2009): Find out how Much it Means to Me: The Importance of Interpersonal Respect in Employees’ Work Values and Organizational Work Practices. In: Journal of Business Ethics, 89(3), 423-431.
	Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Paper presented at the 38th European Marketing Academy Conference, Nantes, France.
	Eggers, F., Farsky, M & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist. In: Planung & Analyse, 1/2009, 49-52.
	Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Place Marketing: How the War for Talent is Won With Values. Poster presented at the 14th European Congress of Work and Organizational Psychology, Santiago de Compostela, Spain.
	Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Ökonomisches Wachstum durch Werte & Worte: Wie Städte mit wertebasiertem Marketing die kreativen Köpfe anziehen können. Paper presented at the 25th Hamburger Symposium for Methods of Social Psychology, Hamburg, Germany.
	Zenker, S., Petersen, S., & Aholt, A. (2009): Development and Implementation of the Citizen Satisfaction Index (CSI): Four Basic Factors of Citizens’ Satisfaction. In: Research Papers on Marketing and Retailing, 39, 1-19.
	van Quaquebeke, N., Zenker, S., Eckloff, T., & Giessner, S. R. (2009): Leadership is in the Eye of the Beholder: Cognitive Construction, Recognition, and Interpretation of Leadership. In: Personalführung, 1/2009, 35-41.
	Zenker, S. & Aholt, A. (2008): Who’s Your Target? Profiling of Target Groups in City Branding. Paper presented at the International Conference of Marketing Cities: Place Branding in Perspective, Berlin, Germany.
	Zenker, S., Petersen, S., van Quaquebeke, N., & Eckloff, T. (2007). Produktdesign ethischer Aus- und Weiterbildung. Wonach sich die Wirtschaft sehnt und was Trainings bisher bieten. Poster presented at the 11th Tagung der Fachgruppe Sozialpsychologie, Freiburg, Germany.
	Zenker, S., & van Quaquebeke, N. (2006). Die Relevanz von Arbeitswerten in der Erwartung und der Praxis von Angestellten in verschiedenen Branchen für ihre Arbeitszufriedenheit. Poster presented at the 45th Kongress der Deutschen Gesellschaft für Psychologie, Nürnberg, Germany.

Auszeichnungen:

	Der Artikel "How to catch a city? The concept and measurement of place brands" im Journal of Place Management and Development wurde mit dem Emerald Literati Network Awards for Excellence 2012 ausgezeichnet.