Media rank among the most important industries of Hamburg. Hamburg offers a unique combination of media enterprises, advertising and PR agencies, and brand manufacturers. Against this background the Institute of Marketing and Media was founded at the School of Business, Economics and Social Sciences at the University of Hamburg. The Institute of Marketing and Media is still in the build-up-phase. The four chairs Marketing & Branding (Prof. Dr. Henrik Sattler), Marketing & Innovation (Prof. Dr. Thorsten Teichert) , Marketing & Media Management (Prof. Dr. Michel Clement) and Market-oriented Media Management (Prof. Dr. Karen Gedenk) form the centre of the Institute. Furthermore there are close links to other chairs of the School.
