 Prof. Dr. Henrik Sattler |
Tel.: +49 (0) 40-42838-8714 |
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Henrik Sattler is Professor of Marketing and Branding and head of the Institute of Marketing & Media, both at the University of Hamburg, Germany. | |
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His research interests include branding, measurement of consumer preferences, innovation management and pricing. He has published more than 60 articles (e.g. Journal of Marketing, Journal of Retailing) and four books in these fields (publications). | |
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He consulted various companies, such as PriceWaterhouseCoopers, GfK, and Unilever (cooperations). | |
