Alumni

  Dr. Claudia Riediger

  Dissertation: Success evaluation of brand-strategy options

	Trained as a qualified travel agent
	Studied business administration with the main emphasis on marketing, international management and industrial management at the University of Hamburg
	Along with her studies, several projects and internships in a well-known mail-order company in Hamburg and Seoul, South-Korea
	04/2005 - 09/2008 Doctoral student at the Institute of Marketing and Retailing at the University of Hamburg
	02/2008 - 03/2008 Visiting Scholar at the University of Technology, Sydney, Australia
	12/2008: Doctorate (Dr. rer. pol.) from the University of Hamburg

  Publications:

	Riediger, Claudia, Henrik Sattler, and Franziska Völckner (2008): The Impact of Brand Extension Success Drivers on Brand Extension Price Premium, in: Proceedings of the 37th Annual Conference of the European Marketing Academy (Brighton, England).
	Riediger, Claudia (2007): The Impact of Brand Extension Drivers on the Adoption-Process of Fast Moving Consumer Goods, in: Proceedings of the 36th Annual Conference of the European Marketing Academy (Reykjavik, Island)

   Dipl.-Kffr. Anita Flitner

	Since 04/2007 doctoral student at the Institute of Marketing and Media at the University of Hamburg
	Internships in consulting (Düsseldorf) and online market research (Hamburg)
	2003 – 2006 self-employed work in sales and marketing of mobile telecommunication products
	09/2004 – 02/2005 semester abroad at the Rijks University Groningen, Faculty of Management and Organisation
	Studied business administration with main emphasis on marketing and decision analysis at the University of Jena, graduated with a diploma

Prof. Dr. Franziska Völckner
 
University of Cologne
Seminar für Allg. BWL, Marketing und Markenmanagement

Dr. Franziska Völckner is Professor of Marketing and Management at the University of Cologne, Germany. She holds a master degree (2000) in Business Administration and a doctor degree (2003) in Marketing from the University of Hamburg and also earned her “Habilitation” (postdoctoral lecturing qualification) at the University of Hamburg. Her research interests include branding, pricing, new product management and measurement of consumer preferences.  She spent several months in 2002, 2004 and 2005 as a visiting fellow at the Australian Graduate School of Management, Sydney. Franziska Völckner has published several articles on marketing-related issues in the discipline`s leading international journals, including the Journal of Marketing, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, and Marketing Letters. Her articles have also appeared in top-ranked German marketing and business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung, Die Betriebswirtschaft, Zeitschrift für Betriebswirtschaft und Marketing ZFP. She has received several awards for her research, e.g., 1st prize from the German Marketing Association, 1st prize from the German Brand Association, and the practice prize awarded by the Association of German Confectionery Manufacturers, Wholesalers and Retailers. Since October 2007 Franziska Völckner is Professor of Marketing and Management at the University of Cologne.

Publications

see website at University of Cologne

Contact via E-Mail

Dissertation: Success factors of brand extensions in the service sector

	Trained as a qualified bank clerk
	Studied business administration with the main emphasis on marketing, industrial management and economic administrative law at the University of Hamburg; graduated with a diploma
	Along with her studies, several internships in well-known industrial companies
	10/2003 to 09/2006: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, University of Hamburg
	03/2007: Doctorate (Dr. rer. pol.) from the University of Hamburg
	04/2007 - 09/2008: TTR-Group, Germany
	10/2008 - 10/2010: DB Mobility Logistics, Market Research
	since 08/2010: Parental Leave

Publications

Sattler, H., A. Hartmann und S. Kröger, „Number of Tasks in Choice-Based Conjoint Analysis”, in: Proceedings of the 33rd Annual Conference of the European Marketing Academy (Murcia, Spanien), 7 Seiten, veröffentlicht auf CD-ROM, 2004. (Link zur Vorabversion)

Research Papers on Marketing and Retailing

Sattler, H., A. Hartmann, S. Kröger, "Number of Tasks in Choice-Based Conjoint Analysis", 2003.

Dissertation:  Controlling the success of brand extensions

	Studied business administration at the University of Hamburg; graduated with a diploma
	10/2003 to 09/2006: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, at the University of Hamburg
	01/2007: Doctorate (Dr. rer. pol.) from the University of Hamburg

Publications

	Sattler, H., C. Reinstrom und M. Lou, „Der Lizenzmarkt behauptet sich im schwierigen Umfeld“, in: Absatzwirtschaft – Zeitschrift für Marketing, 3/2006, S. 50-53.
	Völckner, F. und C. Reinstrom, "Empirical Evaluation of the Monetary Value of Product Attributes by Using the Hedonic Price Function", in: Conference Proceedings of the 33rd Annual Conference of the European Marketing Academy (Murcia), 2004.

Dissertation:  Feedback effects of brand extensions on the core brand

	Studied business administration with the main emphasis on supply chain management and quantitative methods at Johann Wolfgang Goethe-University, Frankfurt (Main); graduation with diploma
	Academic year 1998-1999 SOCRATES scholarship; studies at University of Southampton (UK) with emphasis on strategic management
	Along with her studies, several internships and projects in the service sector and at universities in Germany and the UK
	06/2002 to 04/2006: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, at the University of Hamburg
	06/2006: Doctorate (Dr. rer. pol.) from the University of Hamburg
	Since 04/2006: Research Consultant at MediaTransfer AG Netreserach & Consulting, Germany

Publications

	Sattler, H., G. Kaufmann, "Markentransfer: Chancen und Risiken", in wisu – Das Wirtschaftsstudium, 35. Jg., Heft 1, Januar 2006, S. 70-74.
	Sattler, H., G. Kaufmann, "Imagepflege toppt Vielfalt", in: acquisa – Das Magazin für Marketing und Vertrieb, 05/2005, S. 24-26.
	Sattler, H., G. Kaufmann und T. Rodenhausen, "Markentransfers: Gefahr für die Muttermarke", in: Absatzwirtschaft - Zeitschrift für Marketing, 2/2005 (Februar), S. 52-55.
	Kaufmann, G., H. Sattler und J. Mark, "Langfristige Markenerosion durch Überdehnung", in: Planung & Analyse, 03/2005, S. 34-37.
	Kaufmann, G., H. Sattler und F. Völckner, "Markenstrategische Optionen", in: Die Betriebswirtschaft, 66. Jg., 2006, Heft 2, S. 247-251.

Research Papers on Marketing and Retailing

Kaufmann, G., K. Kurt, "Rückwirkungen von Markentransfers auf die Muttermarke: eine empirische Auswertung von Fallbeispielen", Nr. 22, 2005.

E-Mail

Dissertation: Preference Measurement of Online Media Distribution: Sharing Behavior and Willingness to Pay for Movies

	Graduated with a diploma in business administration from the University of Hamburg; concentration in marketing, business data processing and industrial organization
	Member of the board of MTP - Marketing zwischen Theorie und Praxis e.V. (non-profit student association to advance marketing in both practice and theory), Hamburg (one year) and national CFO, Saarbrücken (one year)
	10/2000 to 09/2004: Doctoral student at the Institute of Marketing, Retailing & Management Science at the University of Hamburg
	04/2001 to 03/2003: Member of Department Advisory Board
	12/2004: Doctorate (Dr. rer. pol.) from the University of Hamburg
	Since 01/2005: Consultant with Kampmann, Berg & Partner

Publications

	Nitschke, T. und F. Völckner, „Präferenzmessung bei unsicheren Produkteigenschaften: Berücksichtigung von Risiko in Conjoint-Analysen“, erscheint in: Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 58. Jg., 2006.
	Schade, C., T. Nitschke und H. Sattler, "Reciprocity with Video File Sharing: Experimental Evidence", in: Advances in Consumer Research, Vol. 32, 2005, S. 58-64.
	Nitschke, T. und H. Sattler, "Präferenzstrukturen und Zahlungsbereitschaften für Online-Medieninhalte: Eine empirische Analyse am Beispiel von Online-Videoangeboten", in: T. Posselt und C. Schade (Hrsg.): Quantitative Marketingforschung in Deutschland: Festschrift für Klaus Peter Kaas zum 65. Geburtstag, Berlin, 2005, S. 59-80.
	Association for Consumer Research Conference 2004, Portland, OR, "Reciprocity with Video File Sharing: Experimental Evidence", mit C. Schade und H. Sattler.
	INFORMS Annual Meeting 2004, Denver, CO, "Reciprocity with Video File Sharing: Experimental Evidence", mit C. Schade und H. Sattler.
	Sattler, H., T. Nitschke, "Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften", in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (Zfb), 55. Jg., Juni 2003, S. 364-381.

Research Papers on Marketing and Retailing

	Nitschke, T., H. Sattler, "Präferenzstrukturen und Zahlungsbereitschaften für Online-Medieninhalte: Eine empirische Analyse am Beispiel von Online-Videoangeboten", 2005.
	Nitschke, T., F. Völckner, "Präferenzmessung bei unsicheren Produkteigenschaften: Berücksichtigung von Risiko in Conjoint-Analysen", 2005.
	Sattler, H., T. Nitschke, "Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften", 2001.

Dissertation: Survey-Based Buying Decision Prognosis-Models, Processes, and Assessment Criteria

	1995: Diploma in mathematics from the University of Kiel, Germany
	Practical experience includes research position at IVE Research International, Hamburg
	07/2000 to 03/2004: Doctoral student at the Institute of Marketing, Retailing & Management Science at the University of Hamburg
	01/2004: Doctorate (Dr. rer. pol.) from the University of Hamburg

Publications

	Sattler, H., A. Hartmann, W. Colmorgen und R. Lohre, "POS-Marketing: Instore-Medien aus der Sicht der Marketing-Entscheider", in: Absatzwirtschaft / Science Factory, 6. Jahrgang, Juli 2004, S. 11-15.
	Hartmann, A.: "Kaufentscheidungsprognose auf Basis von Befragungen", Gabler Edition Wissenschaft, Deutscher Universitäts-Verlag (Reihe: Marken- und Produktmanagement), Wiesbaden 2004.
	Hartmann, A., H. Sattler, "Wie robust sind Methoden zur Präferenzmessung?", Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), 56 Jg., S. 3-22, 2004.
	Sattler, H., A. Hartmann, S. Kröger, "Number of Tasks in Choice-Based Conjoint Analysis", Conference Proceedings of the 33rd EMAC Conference, Murcia 2004.
	Hartmann A., H. Sattler, F. Völckner, "Lizenzen - ein gut florierendes Geschäft", in: Absatzwirtschaft, März 2003.
	Hartmann, A., H. Sattler, "Preference Measurement in Marketing Research Practice", in: Conference Proceedings of the 31st EMAC Conference, Braga 2002.
	Krapp, A., H. Sattler, "Preference Measurement with Repeated Stack Sorting (RSS): An Empirical Comparison with ACA, CBC and Self-Explicated Models", Vortrag auf der Marketing Science Conference, Wiesbaden 2001.
	Krapp, A., H. Sattler, "Rethinking Preference Measurement", in: Conference Proceedings of Rethinking European Marketing - 30th EMAC Conference, Bergen 2001.
	Hartmann, A., Rezension von: S. Albers, A. Herrmann: "Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle", Gabler Verlag, Wiesbaden 2000 in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfbF), September 2002.
	Sauter, S.A., A. Krapp, "On the Effect of Numerical Integration in the Galerkin Boundary Element Method", in: Numerische Mathematik, Vol. 74 (3), S. 337-359, 1996.

Research Papers on Marketing and Retailing

	Hartmann, A., A. Steffens: "Qualitative Marketingforschung Überblick und Anbieterverzeichnis", 2004.
	Sattler, H., A. Hartmann, S. Kröger: "Number of Choice Tasks in Choice-Based Conjoint Analysis", 2003.
	Hartmann, A., H. Sattler: "Wie robust sind Methoden zur Präferenzmessung?", 2002.
	Hartmann, A., H. Sattler: "Commercial Use of Conjoint Analysis in Germany, Austria, and Switzerland", 2002.

Dissertation: Brand Strategies in the Outfit Industry (2004)

Dissertation: Spill-Over Effects of Co-Branding: A Behaviorally Based Empirical Analysis of a Consumer Products Test (2003)

	Graduated from the University of Hamburg with a diploma in business administration; concentration in marketing, international management and industrial organization
	Complemented his studies with several internships and projects in both the industrial and service sectors in Germany and other European countries
	04/2000 - 09/2003: Doctoral student at the Institute of Marketing, Retailing & Management Science at the University of Hamburg

E-Mail

Dissertation: Brand Valuation-an Empirical Comparison of Valuation Approaches and Brand Value Indicator

	Completed apprenticeship as a wholesale and retail manager
	Graduated from the University of Hamburg with a diploma in business administration; concentration in marketing, industrial management, and regional economics
	Complemented his studies with several internships in trade and transportation
	12/1997 - 07/2002: Doctoral student at the Institute of Marketing, Retailing & Management Science at the University of Hamburg, Germany
	02/1998 - 02/2000: Lecturer for Marketing with Office for Scientific Continuing Education of the University of Hamburg
	04/1999 - 04/2001: Member of the Department Advisory Board; 1999: Member of a search committee for new professor

E-Mail

Dissertation: Marketing-Related Motives of Mergers & Acquisitions: The Perspective of the U.S. Food Industry

	04/1993: Pre-diploma in business administration from the University of Mannheim
	07/1996: Diploma in business administration from Johannes Gutenberg University Mainz, Germany; concentration in marketing and finance
	10/1996 to 07/1999: Consultant with Simon, Kucher & Partners, Marketing & Strategy Consultants, Bonn, Germany
	07/1999 to 01/2002: External doctoral student of Prof. Dr. Henrik Sattler
	10/1999 to 12/2002: Cornell University (Johnson School of Management), Ithaca, NY (USA): 08/2001-12/2002: visiting lecturer of marketing
	01/2002: Doctorate (Dr. rer. pol.) from Friedrich-Schiller-University Jena, Germany
	07/2003 to 02/2005: Senior Client Manager with ACNielsen's Marketing Analytics group, Cherry Hill, NJ (USA)
	Since 02/2005: Director of Faculty Partnerships, Executive Education, Wharton School at the University of Pennsylvania, Philadelphia, PA (USA)

Publications

	Rao, Vithala R., Manoj K. Agarwal, D. Dahlhoff: "How Is Manifested Branding Strategy Related to the Intangible Value of a Corporation?", Journal of Marketing, October 2004
	Rao, Vithala R., Manoj K. Agarwal, D. Dahlhoff: "Branding Strategy and the Intangible Value of the Firm", Marketing Science Institute, MSI Report No. 03-126, April 2004.
	Dahlhoff, D.: "Marketing-Related Motives of Mergers & Acquisitions: The Perspective of the U.S. Food Industry", DUV: Wiesbaden, 2002.

Dissertation: Marketing Measurement in the Airline Industry

	10/1991 - 09/1996: Graduated with a diploma in business administration from the University of Würzburg, Germany; concentration in marketing, accounting control and fiduciary management as well as bank management
	10/1995 - 09/1996: Studied psychology at the University of Würzburg
	10/1996 - 03/2000: Doctoral student at the Institute for Marketing and Retail at the University of Hamburg
	May 1997 - April 1999: Worked with Media Transfer, a Hamburg-based market research institute specializing on Internet-based surveys
	November 2000: Doctorate from the University of Hamburg
	Until 09/2001: Lectured in industrial marketing at the University of Hamburg
	10/2000 - 03/2001: Assistant lecturer at the Institute for Leisure Research and Physical Education, University of Lüneburg, Germany
	Since 09/2001: Consultant at Agens KgaA

E-Mail

Dissertation: Multi-Medial vs. Abstract Forms of Presenting Products in Conjoint Analysis: An Empirical Comparison of Validity

	Studied business administration at the University of Saarland, Germany, and the University of California at Berkeley with focus on marketing and international management; graduated with a diploma in 1996
	National chairman of the student club MTP e.V. during his studies (1992/93)
	Doctoral student of Prof. Dr. Henrik Sattler, Unilever Professor of Marketing and Retailing at Friedrich-Schiller University of Jena, Germany
	07/2000: Received his doctorate (Dr. rer. pol.) from Friedrich-Schiller-University Jena, Germany
	Since January 2001: Internal consultant to the board of DirectGroup Bertelsmann for business development

E-Mail

Dissertation: Validity of Computer-Based Hybrid Conjoint Analyse

	10/1990 - 03/1993: Pre-diploma in business administration (technical orientation) at the University of Stuttgart, Germany
	04/1993 - 09/1996: Continued studies of business administration at the Christian-Albrechts University Kiel; graduated with a diploma
	10/1996 - 12/1999: Doctoral student of Prof. Dr. Henrik Sattler, Unilever Professor of Business Administration, Marketing and Retailing at Friedrich-Schiller-University Jena, Germany
	04/2000: Doctorate from Friedrich-Schiller-University Jena, Germany
	06/2000 - 06/2001: Assistant to the Management at flux-com e-commerce GmbH, Kiel, Germany
	Since 07/2001: Senior Research Executive at IVE Research International GmbH, Hamburg, Germany
	Since 2010: Professor at Hamburg School of Business Adminstration

Publications

	Sattler, H., K. Gedenk, S. Hensel-Börner: "Bandbreiten-Effekte bei multiattributiven Entscheidungen: Ein empirischer Vergleich von alternativen Verfahren zur Bestimmung von Eigenschaftsgewichten", in: Zeitschrift für Betriebswirtschaft (ZfB), 72. Jg., Heft 9, S. 953-977, 2002.
	Sattler, H., S. Hensel-Börner, B. Krüger: "Die Abhängigkeit der Validität von Conjoint-Studien von demographischen Probanden-Charakteristika: Neue empirische Befunde", in: Zeitschrift für Betriebswirtschaft (ZfB), 71. Jg., Heft 7, S. 771-787, 2001.
	Hensel-Börner, S., H. Sattler: "Ein empirischer Validitätsvergleich zwischen der Customized Computerized Conjoint Analysis (CCC), der Adaptive Conjoint Analysis (ACA) und Self-Explicated-Verfahren", in: Zeitschrift für Betriebswirtschaft (ZfB), 70. Jg., Heft 6, S. 705-727, 2000.
	Hensel-Börner, S., H. Sattler: "Validity of Customized and Adaptive Hybrid Conjoint Analysis", in: Decker, R. und W. Gaul (Hrsg.): Classification and Information Processing at the Turn of the Millennium. Proceedings of the 23. Annual Conference of the Gesellschaft für Klassifikation e.V., S. 320-329, Berlin et al. 2000.
	Sattler, H., S. Hensel-Börner: "A Comparison of Conjoint Measurement with Self-Explicated Approaches", in: A. Gustafsson, A. Herrmann und F. Huber (Hrsg.): Conjoint Measurement: Methods and Applications, S. 121-133, Berlin et al. 2000.
	Hensel-Börner, S., H. Sattler: "Validity of the Customized Computerized Conjoint Analysis (CCC)", in: Proceedings of the 28. Annual Conference of the European Marketing Academy (Berlin), 9 Seiten, veröffentlicht auf CD-ROM, 1999.

E-Mail

Dissertation: Success Factors of Brand Transfers

	1990 - 1992: Pre-diploma studies at Friedrich List University of Technology at Dresden - Department of Transportation Sciences; graduated with pre-diploma
	1992 - 1995: Continued studies of business administration at Friedrich-Schiller University Jena, graduated with a diploma
	Doctoral student of Prof. Dr. Henrik Sattler, Unilever Professor of Business Administration, Marketing and Retailing at Friedrich-Schiller University, Jena, Germany
	02/2000: Doctorate from Friedrich-Schiller University Jena, Germany
	Since 06/2000: Analyst with Claritas Deutschland Data+Service GmbH
	Since 01/2003: Sales Consultant with Global Direct GmbH

Publications

	Sattler, H., F. Völckner, G. Zatloukal: "Erfolgsfaktoren von Markentransfers: Eine empirische Analyse bei kurzlebigen Konsumgütern", in: Marketing ZFP, 25. Jg., Heft 3, S. 147-168, 2003.
	Sattler, H., G. Zatloukal: "Success of Brand Extensions", in: Proceedings of the 27. Annual Conference of the European Marketing Academy (Stockholm, Schweden), S. 97-108, 1998.

Research Papers on Marketing and Retailing

	Sattler, H., F. Völckner, G. Zatloukal: "Factors Affecting Consumer Evaluations of Brand Extensions", 2002.
	Sattler, H., F. Völckner, G. Zatloukal: "Erfolgsfaktoren von Markentransfers", 2002.