Research Associates

 Dr. Felix Eggers

 Diss.: Preference Measurement for the Prediction and Comprehension of Market Success (translated) 

	03/2008: Doctorate (Dr. rer. pol.) from the University of Hamburg
	10/2004 - 03/2008: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, at the University of Hamburg
	08/2007 - 10/2007: Visiting Scholar at Stellenbosch University, South Africa
	02/2006 - 04/2006: Visiting scholar at Australian Graduate School of Management, University of New South Wales, Sydney, Australia
	Several projects at the university and internships in the service sector in Germany and the USA
	Studied business administration with main emphasis on marketing, statistics and commercial information technology at the University of Hamburg, graduated with a diploma

	For further publications click here.
	Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Speech at the 38th European Marketing Academy Conference, Nantes, France.
	Eggers, F., Farsky, M & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist [The Price of a City: What is a Spreewald Worth in the War for Talents]. In: Planung & Analyse, 1/2009, 49-52.
	Eggers, Felix (2007): A Tutorial for Efficient Choice Set Designs, in: Research Papers on Marketing and Retailing (37).
	Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2007): The Last Picture Show? Timing and Order of Movie Distribution Channels, in: Journal of Marketing.
	Eggers, Felix (2007): Adaptive Design Techniques for Complex Choice-based Conjoint Experiments - an Empirical Comparison of Validity, in: Proceedings of the 36th Annual Conference of the European Marketing Academy (Reykjavik, Iceland).
	Farsky, Mario and Felix Eggers (2007): Golden - i -: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages, in: Marketing ZFP, 29. Jg.
	Farsky, Mario and Felix Eggers (2006): Image Measurement with Golden -i- - A Technical Report, in: Research Papers on Marketing and Retailing (36), pp. 1-25.
	Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2006): Optimizing the Sequential Distribution Model for Motion Pictures, in: Enhancing Knowledge Development in Marketing: Proceedings of the 2006 AMA Summer Educators' Conference (Chicago, USA)
	Eggers, Felix, Franziska Völckner, and Henrik Sattler (2005): Separating Negative and Positive Effects of Price with Choice-Based-Conjoint Analyses, in: Proceedings of the 34th Annual Conference of the European Marketing Academy (Milan, Italy), 8 pages, published on CD-ROM.

Contact via E-Mail

 Dr. Mario Farsky

 Diss.: Brand Image Measurement 

	10/2004 - 09/2008: Doctoral student at the Institute of Marketing and Media, Marketing & Branding, at the University of Hamburg
	03/2008: Doctorate (Dr. rer. pol.) from the University of Hamburg
	08/2007 - 10/2007: Visiting Scholar at Stellenbosch University, South Africa
	02/2006 - 04/2006: Visiting scholar at Australian Graduate School of Management, University of New South Wales, Sydney, Australia
	Graduate Certificate in Business at Queensland University of Technology in Brisbane, Australia in 2004
	Studied business administration with the main emphasis on marketing, retailing and industrial management at the University of Hamburg, graduated with a diploma

	Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Speech at the 38th European Marketing Academy Conference, Nantes, France.
	Eggers, F., Farsky, M & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist [The Price of a City: What is a Spreewald Worth in the War for Talents]. In: Planung & Analyse, 1/2009, 49-52.
	Farsky, M. und F. Völckner (2008): Entwicklung und empirische Anwendung eines neuen Instrumentes zur Imagemessung am Beispiel von Universitäten, erscheint in: Die Betriebswirtschaft (DBW).
	Farsky, M. and H. Sattler (2008): Markenbewertung, in: Häberle, S. (Ed), Lexikon der Betriebswirtschaft.
	Farsky, M., H. Sattler und A. Aholt (2008): Wer konkurriert mit wem worin?, in: Absatzwirtschaft (03/2008), S. 56.
	Farsky, M., H. Sattler und A. Aholt (2007): Markenwert und Imagemessung, in: Absatzwirtschaft (Science Factory 04/2007), S. 11-14.
	Farsky, M. (2007): Methoden zur Messung des Markenimages: State of the Art, in: Research Papers on Marketing and Retailing (38), pp. 1-48.
	Farsky, M. and H. Sattler (2007): Markenbewertung, in: Freidank, C.C. et al. (Eds), Auditing Lexikon, Munich.
	Farsky, M. and H. Sattler (2007): Markenbewertung, in: Albers, S. and A. Herrmann (Eds), Handbuch Produktmanagement - Strategieentwicklung, Produktplanung, Organisation, Kontrolle, 3rd edition, Wiesbaden, pp. 221-250.
	Farsky, M. and H. Sattler (2007): Wie werden Images gemessen?, in: transfer-Werbeforschung und Praxis (02/2007 - Praxisteil), pp. 52-55.
	Farsky, M. and F. Eggers (2007): Golden - i -: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages, in: Marketing ZFP, 29. Jg.
	Farsky, M. and F. Eggers (2006): Image Measurement with Golden -i- - A Technical Report, in: Research Papers on Marketing and Retailing, (36), pp. 1-25.