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Tel.: +49 (0) 40-42838-8712 Office hours: |
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Since October 2010 PhD student at the Institute of Marketing and Media, chair in Business Administration - Marketing & Branding, at the University of Hamburg |
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Internships and project work at Ernst & Young, Adidas and Beiersdorf |
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Extracurricular activities at INSTEAD e. V., the RCDS Passau e. V. and the student convent of the University of Passau |
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Stays abroad in England, the USA and China |
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Master of Science studies in "Strategic Marketing" at the Cranfield School of Management |
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Bachelor of Science studies in "Business Administration and Economics" at the University of Passau, focussing on "Management and Marketing" |
| Publications: |
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Relling, Marleen (2011): Social Brand Value - Determing the Effect of Online Social Network Brand Communities on Brand Equity, in: Proceedings of the Doctoral Colloquium at the 40th Annual Conference of the European Marketing Academy, Ljubljana 2011. |
