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Tel.: +49 (0) 40-42838-8717 Office hours: |
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August 2011 PhD; Thesis on "Brand Communication Using Celebrity Endorsement" |
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Doctoral student at the Institute of Marketing and Media at the University of Hamburg since May 2008 | |
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Several projects at the University of Cologne and internships with Bayer and the Institute of Retailing Research Cologne | |
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Semesters abroad at the University of Economics Prague, Czech Republic, and Copenhagen Business School, Denmark | |
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Student of business administration with the main emphasis on marketing and market research, retail marketing and business psychology at the University of Cologne | |
Publications:
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Erfgen, Carsten, Nils Lange, & Henrik Sattler (2011), “Moving Beyond Similarity: How Celebrity Endorsements for Parent Brands Support Dissimilar Brand Extension Success”, in: The Day After – Inspiration, Innovation, Implementation, Proceedings of the 40th Annual Conference of the European Marketing Academy, Ljubljana, Slovenia, 2011. |
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Zenker, Sebastian, Carsten Erfgen, & Henrik Sattler (2011), “Vampires Return: How Celebrity Endorsers Suck the Recall From the Brand“, in: The Day After – Inspiration, Innovation, Implementation Proceedings of the 40th Annual Conference of the European Marketing Academy, Ljubljana, Slovenia, 2011. |
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Erfgen, C., S. Zenker, C. Schulze, & H. Sattler (2010), ”Hunting Vampires: Do Celebrity Endorsers Suck the Recall From the Brand?“, in: The 6 senses: The essentials of marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen, Denmark, 2010. |
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Heuke, R., C. Erfgen, & H. Sattler (2010), ”Does Image-Congruent Media Selection Influence Celebrity Endorsement Advertising Success?”, in: The 6 senses: The essentials of marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen, Denmark, 2010. |
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Erfgen, C., T. Rodenhausen & H. Sattler (2010), "Testimonial-Werbung: Vampire im Tageslicht", in: Absatzwirtschaft (05/2010), S. 38-39.
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Awards:
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Kampmann, Berg & Partner-Award for best PhD-Thesis (December 2011) |
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