The Academical Centre for Brand Management and Marketing (ZMM) was founded in April 2003 as a non-profit association. The ZMM is associated with the chair for Marketing and Branding at the Institute of Marketing and Media (Prof. Henrik Sattler).
The aim of the centre is the reciprocal transfer of knowledge about brand management and marketing between university and management. The ZMM-advisory board consisting of outstanding ambassadors from research and professional practice coordinates the main activities.
For more information see here.
